unit8

.........is any effort to gather information about what customers want or need.

• Market share
• Market value
• Market research
• Market price

The length of time people continue to buy a product is called a “product ..............”.

• lifecycle
• launch
• range
• line

When informing about products and persuading customers to buy, you are trying to ............. the products.

• promote
• improve
• buy
• discontinue

The percentage of sales a company or a product has in a region is its market .........

• place
• share
• research
• segment

Sales .............. show how much a company has sold over a certain period of time.

• forecasts
• figures
• numbers
• targets

. .............. is how much a company thinks it will sell in a period.

• Sales check
• Sales target
• Sales figure
• Sales forecast

The amount of money available for advertising of a business in a period is ..............

• advertising allowance
• advertising target
• advertising budget
• advertising payment

...............is the ranking of a company or brand against its competitors in terms of its sales.

• Market economy
• Market place
• Market order
• Market position

A term used to talk about where and how people buy things is ..............

• consumer behavior
• consumer profile
• consumer goods
• consumer stock

Things people buy for their own use are ..............

• consumer demand
• consumer profile
• consumer goods
• consumer choice