Digital Marketing Quiz

Which of the following is NOT part of the traditional 4Ps of marketing adapted for digital platforms?

• Product

• Price

• People

• Packaging

What is the main advantage of online advertising over traditional advertising?

• Lower reach

• Higher cost

• Measurable results

• Limited targeting

Which platform is an example of a visual social media platform?

• Twitter

• LinkedIn

• Instagram

• Reddit

Which type of influencer typically has the highest engagement rate?

• Mega-Influencer

• Macro-Influencer

• Micro-Influencer

• Nano-Influencer

Which factor does NOT affect influencer compensation?

• Follower count

• Engagement rate

• Brand logo color

• Content type

What is email marketing primarily used for?

• Posting videos

• Sending promotional messages

• Running TV ads

• Hosting webinars

Which type of email is sent automatically based on user behavior?

• Newsletter

• Promotional email

• Drip campaign

• Transactional email

Which feature in Mailchimp allows you to send emails based on specific triggers?

• RSS Feed

• A/B Testing

• Automation Tools

• Landing Pages

What is a key element of mobile marketing?

• Desktop-only websites

• Radio ads

• Push notifications

• Billboards

Which is a benefit of mobile marketing?

• Low audience reach

• Real-time engagement

• High production cost

• No tracking options