G10 u9 L5-6

A short, catchy phrase like “Just Do It” is called a ____.

• image

• slogan

• rhyme

• brand

Nike, Adidas, and Apple are examples of a famous ____.

• brand

• claim

• slogan

• emotion

The smiling family in the ad creates a positive ____ of the product.

• rhyme

• endorsement

• image

• slogan

The toothpaste ad makes a ____ that it whitens teeth in one week.

• brand

• rhyme

• claim

• emotion

Many ads try to connect with your ____ by showing happy or sad moments.

• rhyme

• slogan

• emotions

• brand

I scream, you scream, we all scream for ice cream!” is an example of ____.

• claim

• endorsement

• rhyme

• image

When a famous footballer says he uses a product, that’s called an ____.

• brand

• endorsement

• image

• emotion

The company says their phone is ____ because it folds like a book.

• slogan

• unique

• brand

• rhyme