Unit 6: Building and Engaging on Social Media

What is the definition of building and engaging with a community on social media?

• The process of attracting a group of followers on social media

• The process of creating and nurturing a group of individuals who are interested in your brand, content, or cause on social media platforms

• The process of increasing brand awareness and reach on social media

• The process of attracting followers through influencer collaborations

What are the benefits of building and engaging with a community on social media?

• Increased brand awareness and loyalty

• Improved customer satisfaction and support

• Opportunities for partnerships

• All of the above

How is building and engaging with a community on social media different from having followers on social media?

• Having followers is the same as building and engaging with a community.

• A community is a group of individuals who are not interested in your content or brand.

• A community is a group of individuals who are actively engaged with your content, participate in discussions, and share your values and beliefs.

• Building a community is not necessary for social media success.

What is a strategy for attracting followers on social media?

• Consistently posting quality content

• To identify opportunities for improvement

• To provide exceptional customer service

• To reach a wider audience

Why is retaining followers important on social media?

• A loyal and engaged audience can lead to increased brand awareness, sales, and customer loyalty.

• Retaining followers is not important for social media success.

• Having a large number of followers is more important than retaining them.

• None of the above

Why is it important to understand your target audience on social media?

• To create content that resonates with them

• To reach a wider audience

• To increase your engagement

• All of the above

What is a tip for creating content that resonates with your target audience on social media?

• Know your audience

• Provide value

• Be inauthentic

• Both A and B

Why is promoting your content important on social media?

• To reach a wider audience

• To increase engagement

• To understand your target audience

• Both A and B

What is a strategy for promoting your content on social media?

• Share your content on multiple platforms

• Collaborate with a social media company

• Neglect user feedback

• All of the above

What are some key metrics for measuring engagement on social media?

• Likes

• Comments

• Shares

• All of the above