Chapter 3 - Marketing

How would you best describe "attitudes?"

• a learned set of emotions, beliefs, and behaviors

• ideas that a person holds as being true

• the mental conflict that occurs when a person’s behaviors and beliefs do not align

• all of the above

• none of the above

How would you best describe "beliefs?"

• a learned set of emotions, beliefs, and behaviors

• ideas that a person holds as being true

• the mental conflict that occurs when a person’s behaviors and beliefs do not align

• all of the above

• none of the above

How would you best describe "cognitive dissonance?"

• a learned set of emotions, beliefs, and behaviors

• ideas that a person holds as being true

• the mental conflict that occurs when a person’s behaviors and beliefs do not align

• all of the above

• none of the above

Which of the following is can be best described as a market where consumers purchase products and/or services for consumption

• Buyer's Black Box

• Consumer Market

• Wholesale Market

• all of the above

• none of the above

Which of the following can be best described as a a set of values or ideologies of a particular community or group of individuals

• Buyer's Black Box

• Consumer Market

• Cultural Factors

• all of the above

• none of the above

Which of the following can be best described as factors factors such as music, lighting, ambient noise, and smell

• Culture

• Cultural Factors

• Environmental Factors

• All of the above

• None of the above

The buyer’s black box is a model that is used in the study of the buying behavior of consumers

• True

• False

Consumer buying behavior is NOT the actions taken by consumers before buying a product or service

• True

• False

Complex buying behavior is any activity aimed at decreasing the tension or feelings of

discomfort and unease that accompany an unfamiliar purchase

• True

• False

Consumer buying decisions made out of “habit” and without much

deliberation or product comparison

• dissonance-reducing buying behavior

• habitual buying behavior

• consumer buying behavior

• none of the above