Place

What does the "place" in the marketing mix refer to?

• The pricing strategies

• The promotional strategies employed

• The physical location of the business

• The distribution channels used to deliver products to customers

Which of the following is a direct distribution channel?

• Retailer to consumer

• Manufacturer to retailer

• Wholesaler to retailer

• Manufacturer to consumer

What is the primary goal of distribution in marketing?

• To increase production efficiency

• To enhance product features

• To reduce marketing costs

• To ensure products are available to consumers when and where they want them

Which of the following is an example of an indirect distribution channel?

• Selling at a trade show

• Selling directly through a company website

• Selling through a retail store

• Selling through a mobile app

What is a distribution strategy that involves using multiple channels to reach customers?

• Multi-channel distribution

• Direct distribution

• Intensive distribution

• Exclusive distribution

What is the primary benefit of using a multi-channel distribution system?

• Increased production costs

• Reduced control over the distribution process

• Greater market coverage and customer reach

• Increased reliance on direct sales

Which term describes the intermediaries that help move products from producers to consumers?

• Retailers

• Manufacturers

• Distributors

• Wholesalers

Which of the following best describes a retailer?

• A business that buys products in bulk from producers

• A business that manufactures products

• A business that sells products directly to consumers

• A business that sets prices for products

  
  

Which of the following is NOT a factor influencing distribution decisions?

• Market coverage

• Product characteristics

• Consumer behavior

• Employee salaries

Which distribution strategy is best for products that require a high level of customer service?

• Mass distribution

• Direct distribution

• Exclusive distribution

• 
  Intensive distribution