Sports & Entertainment Marketing Final Exam

Concessions can be an overlooked part of what?

• Game-day experience

• Family budget

• Team image

• None of the above

What do we call regulations governing how food is prepared and served at stadium concessions?

• Health codes

• Safety-first codes

• Caveat emptor codes

• None of the above

What term refers to the basic characteristics of a population segment, such as gender, age, and income?

• Demographics

• Facts

• Data

• None of the above

What is a financial penalty teams must pay if their payroll exceeds a certain amount in a given season?

• Sales tax

• Income tax

• Payroll tax

• Luxury tax

Thanks to technology, it's now ____ for consumers to research events and ticket prices.

• Prohibited

• Legal

• Harder

• Easier

____ are when ballparks charge a premium for tickets that allow ticket holders to eat as much as they want during the game.

• All-you-can-eat seats

• Two-for-one tickets

• Family fun days

• Value meals

Social media is about conversations and communication, not the hard sell.

• True

• False

The best way to connect with customers is to develop a message to convey to fans and then think of creative, but non-salesy, ways to use the different forms of social media to spread the message.

• True

• False

Which of the following is not part of the process of passion transference?

• The fan attends an event where branding/sponsorship is present.

• The fan sees the brand as special and set apart from competitors.

• The fan does not see the relevance of the brand advertisement.

• The fan purchases the brand.

Which statement is true concerning sport ticketing sales?

• Yield management pricing is a failed sports ticketing model.

• Sports tickets, unlike other commodities, have fixed prices.

• On average, only half the tickets are sold to a given event.

• The marginal cost of sports tickets is large.