CBT - AD - Revision!3

1- What is Visual Hierarchy

• A- Makes a site look colorful

• B- Tells you what is important

• C- Deals with fonts

• D-Has to do with search engine

2- A person or household that purchases goods or services

• A- Purchaser

• B- Tax Payer

• C- Telegrapher

• D-Consumer

3- To present a design effectively you need:

• A- Visual presentation

• B- Supporting documentation

• C- Verbal presentation

• D-All the above 

4- To create original designs for a broad range of purposes and contexts you need to: 

• A- Give the client an invoice

• B- Set up a conference call

• C- Develop initial sketches or outlines for each original design that explore different creative and technical options

• D-Data on sales or uptake

5- What might a designer use to work out what is feasible in production?

• A- A budget

• B- A Production Plan

• C- A Color Scheme

• D- A Business Plan

6- You are researching a design project, what is an important step during the pre-production phase?

• A- Present the finished design

• B- Create a Photoshop File

• C- Define the Target Audience

• D- Plan the Launch event

7- What is Visual Rhetoric?

• A- The art of design

• B- The art of cake making

• C- The art of persuasion

• D- The art of painting

8- What three things are important to know for an effective advert

• A- Context, Audience, Purpose

• B- Concept, Anxiety, Problem

• C- Color, Apples, Purpose

• D- Collection, Design, Brainstorm

9- Globally, what percentage of men has color blindness or color deficiency?

• A- About 1%

• B- About 8%

• C- About 28%

• D- About 24%

10- Which color model is used for printing?

• A- ROYGBIV. 

• B- RGB

• C- CMYK

• D- WRGBK.