FINAL Spring 25 - SM

FINAL Spring 25 - SM

63 Qs

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FINAL Spring 25 - SM

FINAL Spring 25 - SM

Assessment

Quiz

others

Practice Problem

Easy

Created by

Joseph Farfsing

Used 8+ times

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63 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

True
False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discretionary income is the amount individuals earn BEFORE deductions are removed from their pay.

True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Marketing is the creation and maintenance of

Sales
Satisfying exchange relationships
A favorable image
Financial resources

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

To satisfy customer needs, you must do all of the following EXCEPT

Charge prices to maximize company profits
Identify your customer
Develop products that customers consider better than other choices
Operate the business profitably

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Domino's Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the ________ element of the marketing mix.

Product
Distriubtion
Price
Promotion

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