FINAL Spring 25 - SM

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

• True
• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True
• False

Discretionary income is the amount individuals earn BEFORE deductions are removed from their pay.

• True
• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True
• False

Marketing is the creation and maintenance of

• Sales
• Satisfying exchange relationships
• A favorable image
• Financial resources

To satisfy customer needs, you must do all of the following EXCEPT

• Charge prices to maximize company profits
• Identify your customer
• Develop products that customers consider better than other choices
• Operate the business profitably

Domino's Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the ________ element of the marketing mix.

• Product
• Distriubtion
• Price
• Promotion

Product/Service management involves _________ products.

• Developing
• Maintaining
• Improving
• All of the Above

What does the term "demographics" refer to in business research?

• The color scheme of a brand
• The study of consumer behavior and trends
• Statistical characteristics of a population(age, gender, income)
• The infrastructure of a company

Which of the following is NOT an example of business infrastructure?

• A company's headquarters
• A brand's logo
• Warehouses for storage
• A business's website