basics of marketing

which of the following is NOT one of the 4 Ps of marketing?

• product

• price

• promotion

• people

what is the purpose of market segmentation?

• to target all customers equally

• to divide the market into distinct groups with similar needs

• to ignore customer differences

• to reduce marketing costs

what is brand equity?

• the total assets of a company

• the financial value of a brand

• the perception and value of a brand in the customer's mind

• the number of products a brand sells

which type of marketing involves creating and sharing valuable content to attract and engage a target audience?

• direct marketing

• content marketing

• telemarketing

• email marketing

what does SWOT stand for in marketing analysis?

• strengths, weaknesses, opportunities, threats

• sales, wages, objectives, tactics

• strategy, workload, organization, time

• strengths, wins, outlook, trends

marketing is only important for large companies

• True
• False

a marketing plan outlines the strategies a company will use to promote its products or services

• True
• False

public relations involves managing a company's reputation and relationship with the public

• True
• False

_____________ is the process of creating a unique name and image for a product in the consumers mind.

• branding

• advertising

• sales

• research

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A _________ is a short memorable phrase used in advertising.

• logo

• jingle

• slogan

• tagline

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5