Understanding Branding and Sales Strategies

Which of the following best describes a 'brand'?

• A type of product sold in a shop

• A unique name, symbol or design that identifies a product or business

• The price at which a product is sold

• The location of a business

What is the main purpose of promotion in marketing?

• To increase the price of products

• To inform and persuade customers to buy products

• To reduce the quality of products

• To decrease brand awareness

Which of the following is an example of a sales promotion?

• Offering a 20% discount for a limited time

• Changing the company logo

• Opening a new store

• Increasing the price of a product

What is a key benefit of branding for a business?

• It makes products more expensive to produce

• It helps customers easily recognise products

• It reduces the need for advertising

• It guarantees higher sales

Which of the following is a common sales technique?

• Ignoring customer needs

• Upselling additional products or services

• Reducing product quality

• Avoiding customer questions

What is the main aim of advertising?

• To increase production costs

• To inform, persuade, and remind customers about products or services

• To reduce the number of customers

• To make products less visible

Which of the following is an example of a partnership in business?

• A business working alone

• Two companies collaborating to launch a new product

• A business reducing its workforce

• A customer buying a product

Which of the following is NOT a method of sales promotion?

• Buy one get one free offers

• Loyalty cards

• Television advertising

• Free samples

What does the term 'USP' stand for in marketing?

• Unique Selling Point

• United Sales Promotion

• Universal Sales Plan

• Unusual Selling Price

Which of the following is a benefit of effective advertising?

• Decreased brand awareness

• Increased customer interest and sales

• Higher production costs

• Reduced product quality