Marketing Foundations

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Marketing connects __________ to _____________.

• Goods to services

• industrial products to consumer products

• producers to consumers

• workers to salespeople

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever customers are

• Wherever trucks are

A mass market consists of

• All customers for all products

• A few potential customers for a few products

• All customers in search of new products

• All customers for a specific type of product

What function is concerned with making decisions about investments and credit?

• Marketing Information Management

• Pricing

• Financing

• Distribution

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

• Distribution

• Product/service management

• Promotion

• Pricing

Adding new features to a product, such as updating the iphone, is an example of which marketing function?

• Marketing information management

• Pricing

• Product/service management

• Selling

What element of the marketing mix is most concerned with creating convenience for customers in relation to the product’s accessibility in the market?

• Product

• Place

• Price

• Promotion

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Product/Service Management

• Distribution

• Selling

• Financing

Your staff is very well trained.

• strengths

• weakness

• opportunities

• threats