Advertising and Marketing Vocabulary Quiz

A _ is a short, memorable song or tune used in commercials.

• tune

• jingle

• billboard

• brand

During _, television networks charge the highest rates for advertising because more people are watching.

• morning shows

• late night

• prime time

• weekends

Large outdoor advertising displays that can be seen from highways are called _.

• brands

• commercials

• jingles

• billboards

A _ melody is one that's easy to remember and stays in your head.

• prime time

• catchy

• brand

• basic

A company's name, logo, and identity is known as its _.

• tune

• jingle

• brand

• advertisement

An _ is any form of paid promotion for a product or service.

• advertisement

• tune

• billboard

• identity

A simple _ can make a commercial more memorable.

• billboard

• brand

• advertisement

• tune

Many companies use _ phrases that people easily remember.

• prime time

• basic

• catchy

• plain

The most expensive _ spots are usually during popular TV shows.

• brand

• advertisement

• jingle

• billboard

A good _ can help people remember a product for years.

• billboard

• jingle

• prime time

• advertisement