Digital Transformation MCQs

What is digital transformation primarily about?

• Building new hardware systems

• Changing the office layout

• Integrating digital technology into all aspects of operations

• Replacing employees with robots

One key goal of digital transformation is:

• Avoiding technological change

• Reducing employee training

• Improving efficiency, agility, and innovation

• Increasing paperwork

Which of the following is not a benefit of digital transformation?

• Future-proofing the business

• Increased inventory errors

• Enhanced customer experiences

• Competitive advantage

What term best describes an approach that integrates physical stores and online channels?

• Offline marketing

• Blockchain strategy

• Omnichannel strategy

• Cloud-first strategy

Which company disrupted the hospitality industry through digital transformation?

• Tesla

• Netflix

• Airbnb

• IBM

What is a major challenge in implementing digital transformation?

• Lack of sales

• Legacy systems integration

• Too many employees

• Free internet access

Personalised marketing is made possible through:

• Printing more flyers

• Guessing customer needs

• Data analytics and customer insights

• Reducing inventory

Which technology did the retailer use to enhance in-store experiences?

• Steam engines

• Interactive kiosks and AR

• Manual registers

• Billboard advertising

Netflix is an example of digital transformation in which industry?

• Automotive

• Healthcare

• Entertainment

• Education

What does digital transformation require from an organisation?

• Avoiding technology

• No change at all

• Cultural and organisational change

• Reducing digital systems