Marketing Purpose and Function - Multiple Choice Questions

What is the primary purpose of marketing within an organization?

• To generate revenue only

• To manage employee relations

• To identify, anticipate, and satisfy customer needs profitably

• To handle accounting functions

Which marketing function involves analyzing competitor strategies and market trends?

• Distribution

• Promotion

• Product development

• Market research

What is the main purpose of market segmentation?

• To reduce marketing costs

• To target specific groups of customers more effectively

• To increase production efficiency

• To manage inventory levels

Which marketing function is responsible for determining the optimal price for products or services?

• Distribution planning

• Promotional strategy

• Pricing strategy

• Product development

What is the primary purpose of brand management?

• To reduce production costs

• To build and maintain a strong brand identity and customer loyalty

• To manage inventory

• To handle customer complaints

Which function of marketing focuses on getting products to customers?

• Distribution

• Advertising

• Product design

• Market research

Which marketing function is responsible for developing new products?

• Finance

• Product development and innovation

• Human resources

• Legal compliance

What is the primary purpose of customer relationship management (CRM)?

• To reduce marketing costs

• To manage employee schedules

• To build and maintain profitable customer relationships

• To handle inventory

Which marketing function involves analyzing and improving customer satisfaction?

• Production planning

• Customer service and feedback analysis

• Financial planning

• Inventory management