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What does “Bottom of the Pyramid” (BoP) refer to?

• A. The wealthiest group in a country

• B. The middle-income population

• C. The lowest income segment of the population

• D. Government officials

Why are counterfeit goods popular in BoP markets?

• They are of higher quality

• They are more expensive

• They are easily accessible and cheaper

• They come with government approval

What is one major risk of using counterfeit goods?

• Higher prices

• Health and safety concerns

• Greater brand loyalty

• Government sponsorship

Which industry is most affected by counterfeit products?

• Tourism

• Education

• Pharmaceuticals

• Construction

What strategy can companies use to compete against counterfeits?

• Avoid low-income markets

• Increase product prices

• Educate consumers and lower prices

• Use only luxury branding

What is a common reason BoP consumers knowingly purchase counterfeit products?

• They want to support illegal businesses

• They think counterfeits are trendy

• They can’t afford the original products

• They are unaware of any risks

How can governments help reduce counterfeit goods?

• Encouraging black markets

• Removing import taxes

• Enforcing strict laws and punishments

• Supporting counterfeit producers

What role does technology play in fighting counterfeits?

• Promoting counterfeits online

• Helping consumers identify fake goods

• Increasing production costs

• Hiding the source of products

Which of the following is a consumer-level method to identify genuine products?

• Asking friends

• Looking for a security code or QR code

• Trusting low prices

• Ignoring packaging

How does the presence of counterfeit goods affect authentic brands?

• Increases profits

• Builds trust

• Damages reputation and reduces sales

• Attracts more investors