L5 Client requirements

What is a commission brief?

• A casual agreement for a small project
• A formal agreement where the client hires a service provider for a specific project
• A discussion-based brief that is open to changes
• An informal note outlining the client’s needs

How does a formal brief differ from an informal brief?

• A formal brief is less detailed
• A formal brief is structured and comprehensive, while an informal brief is more conversational
• A formal brief is verbal, while an informal brief is written
• A formal brief is used only for small projects

What is a key characteristic of a negotiated brief?

• It is created without client input
• It involves real-time feedback during meetings
• It involves back-and-forth discussions to finalise the project
• It is non-binding

In what situation is a meeting/discussion brief most commonly used?

• For a very large project with many stakeholders
• When collaboration and direct communication are necessary to understand the client’s needs
• For informal or casual projects
• When the project requires a legally binding document

Why might a client brief’s target audience be a constraint in the production process?

• It forces the content to appeal only to that specific demographic
• It allows for too much creative freedom
• It requires the use of expensive equipment
• It limits the budget for the project

How can budget constraints from a client brief impact planning and production?

• It allows for flexibility in resources and production methods
• It can limit the quality, scale, or creativity of the project
• It ensures that the project will take longer to complete
• It requires the use of expensive resources

Which of the following is a benefit of having clear timescales in a client brief?

• More room for experimentation
• Clear deadlines ensure the project is delivered on time
• It reduces the need for client feedback
• It allows for last-minute changes

What is a key feature of a written brief?

• It is flexible and conversational
• It is non-binding and informal
• It provides a clear and documented outline of the project
• It is only used in legal agreements

Why is understanding the client’s ethos important in generating ideas for a project?

• It helps to create content that aligns with their values and brand image
• It allows for more creative freedom
• It makes budgeting easier
• It reduces the need for meetings

Which brief format is best for larger projects requiring detailed documentation?

• Informal brief
• Written brief
• Meeting/discussion brief
• Negotiated brief