Marketing Quiz

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.

• upstream partnerships

• marketing channels

• inventory providers

• supply chain

• downstream partnerships

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

• retailers

• upstream partners

• distributors

• downstream partners

• distribution channels

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

• factory-supply networks

• downstream partners

• resource banks

• upstream partners

• supply channels

The term supply chain is considered limited because it ________.

• ignores the make-and-sell aspect of the market

• suggests that planning begins with raw materials and factory capacity

• takes a step-by-step, linear view of purchase-production-consumption activities

• takes a sense-and-respond view of the market

• suggests that planning starts with identifying the needs of target customers

The term demand chain is considered limited because it ________.

• advocates a make-and-sell view of the market that relies on a responsive supply network

• suggests that planning starts with raw materials, productive inputs, and factory capacity

• takes a step-by-step, linear view of purchase-production-consumption activities

• ignores the evolution of the global marketplace

• overlooks the needs of target customers

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

• make-and-sell

• identify-and-target

• purchase-produce-and-consume

• market-and-profit

• sense-and-respond

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

• value delivery network

• horizontal channel

• consumer base

• product delivery network

• product line

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

• Virtual banks

• Intermediaries

• Price consultants

• Uniform-delivery networks

• Upstream partners

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

• product line

• product delivery network

• marketing channel

• consumer base

• resource bank

________ play an important role in efficiently making products available to target markets in the needed varieties and quantities.

• Virtual banks

• Intermediaries

• Price consultants

• Uniform-delivery networks

• Upstream partners