EOY Review - Walk Through Practice

What is the purpose of writing an executive summary for a product or service?

• To provide a detailed financial analysis

• To describe the product/service and its target audience

• To list all the features of the product

• To outline the marketing strategy

Which of the following is NOT a factor in demographic segmentation?

• Age range

• Climate/location relevance

• Income level

• Family status

How does geographic segmentation influence marketing strategies?

• It determines the product's price

• It affects the design and marketing choices based on location

• It decides the product's features

• It influences the product's name

What aspect of segmentation involves understanding lifestyle or interests?

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Economic Segmentation

Why is it important to consider psychographic segmentation in branding?

• To determine the product's price

• To connect the brand with the audience's traits and values

• To decide the product's color

• To outline the distribution channels

What is one aspect of behavioral segmentation?

• Geographic location

• Buying habits or loyalty

• Age group

• Income level

Which of the following is a benefit sought in behavioral segmentation?

• Climate

• Convenience

• Education level

• Occupation

What question should you ask to determine product usage frequency in behavioral segmentation?

• What is the customer's age?

• How often do they use the product?

• Where do they live?

• What is their income level?

A Logo is as key component of BRANDING a product

• True

• Only in Canada

• False

What is a key question to consider in behavioral segmentation regarding product response?

• What is the customer's favorite color?

• What behavior does your product respond to or encourage?

• What is the customer's education level?

• What is the customer's occupation?