AKS 9 | PRODUCT/SERVICE MGMT REVIEW

Publix sells a variety of products such as cookies, meat, bread, shampoo, and much more. All the items the store sells is called?

• Product Mix

• Product Lines

• Product Depth

• Product Categories

The function of Product Service Management involves:

• determining how much to charge for a product or service

• determining who your customers are

• obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

• researching and collecting information based on your customer’s needs and wants

The decisions made about what features should be used in the selling of a business’ products and services.

• Product Bundling

• Product Positioning

• Product Packaging

• Product Planning

This stage of the product life cycle is spent focusing on drawing attention to the product, promotion and production.

• Decline

• Introduction

• Growth

• Maturity

During this stage of the product life cycle, companies can decide whether to sell the product, recommit, discount the product, or take it off the market completely.

• Decline

• Introduction

• Growth

• Maturity

One of the product lines sold at Publix is Sun Chips. This product line includes five different flavors. The numbers of flavors in this line indicate the _______________.

• product depth

• product width

• product mix

• category management

Which of the following identifies the correct order of the product life cycle?

• Introduction, Maturity, Growth, Decline

• Introduction, Decline, Maturity, Growth

• Introduction, Maturity, Decline, Growth

• Introduction, Growth, Maturity, Decline

Product positioning is used to:

• Create new products

• Focus on a product’s image

• License the product

• Create a product image that will appeal to the appropriate target markets

What does it mean to find the product gap?

• A store that sells trending clothes.

• The difference in time from when a product is ordered to when it arrives.

• The difference between what products are available and what is needed.

• The space between two pieces of a product.

Kellogg’s sells Corn Flakes, Frosted Flakes, and Fruit Loops. All of these cereal items are closely related and manufactured by the company. What does this example describe?

• Product Width

• Product Depth

• Product Lines

• Product Mix