AKS 9 | PRODUCT/SERVICE MGMT REVIEW

AKS 9 | PRODUCT/SERVICE MGMT REVIEW

10th - 12th Grade

35 Qs

quiz-placeholder

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AKS 9 | PRODUCT/SERVICE MGMT REVIEW

AKS 9 | PRODUCT/SERVICE MGMT REVIEW

Assessment

Quiz

Other

10th - 12th Grade

Practice Problem

Medium

Created by

Bilqise Bellamy

Used 32+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Publix sells a variety of products such as cookies, meat, bread, shampoo, and much more. All the items the store sells is called?

Product Mix

Product Lines

Product Depth

Product Categories

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The function of Product Service Management involves:

determining how much to charge for a product or service

determining who your customers are

obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

researching and collecting information based on your customer’s needs and wants

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The decisions made about what features should be used in the selling of a business’ products and services.

Product Bundling

Product Positioning

Product Packaging

Product Planning

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This stage of the product life cycle is spent focusing on drawing attention to the product, promotion and production.

Decline

Introduction

Growth

Maturity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During this stage of the product life cycle, companies can decide whether to sell the product, recommit, discount the product, or take it off the market completely.

Decline

Introduction

Growth

Maturity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the product lines sold at Publix is Sun Chips. This product line includes five different flavors. The numbers of flavors in this line indicate the _______________.

product depth

product width

product mix

category management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following identifies the correct order of the product life cycle?

Introduction, Maturity, Growth, Decline

Introduction, Decline, Maturity, Growth

Introduction, Maturity, Decline, Growth

Introduction, Growth, Maturity, Decline

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