Air Movie Questions and Sports Marketing Activity

What percentage of shares did each of the following companies have in the shoe industry in 1984?

• Adidas

• Converse

• Nike

Nike was not investing in basketball because:

• It was not a popular sport at the time.

• They lacked the resources.

• They focused on running shoes.

• They had no interest in sports.

Who designed the first Air Jordan?

• Tinker Hatfield

• Peter Moore

• Bruce Kilgore

• Phil Knight

How much money did Nike initially have allocated for a sponsorship deal?

• $250,000

• $500,000

• $1,000,000

• $10,000

Where is Gonzaga?

• In Washington

• In California

• In Texas

• In Florida

6. Who is the shoe dog?

• Phil Knight

• Michael Jordan

• Steve Jobs

• Bill Bowerman

Who started ADIDAS and where did the name come from?

• Adolf Dassler; The name comes from his nickname 'Adi' and the first three letters of his last name 'Das'

• Rudolf Dassler; The name comes from a Greek word meaning 'victory'

• Phil Knight; The name is an acronym for 'All Day I Dream About Sports'

• Bill Bowerman; The name comes from a German city

Jordan wanted to sign with Adidas instead of Nike because:

• he preferred Adidas' style and brand.

• Nike offered him a better deal.

• his friends recommended Adidas.

• he disliked Nike's products.

You work for an unknown sports shoe company. Which sport would you sign to promote your brand?

• Basketball

• Tennis

• Soccer

• Cricket

Sonny went to the Jordan home instead of calling because:

• He wanted to speak to them in person.

• He did not have their phone number.

• He was afraid to call.

• He was passing by their house.