Business and Marketing Concepts Quiz the 5 remaining

brooke works for publix. she manages the bakery’s inventory by refilling stock and maintaining the store’s cake display. what is brooke’s position?

• food broker

• manufacturer's agent

• rack jobber

• retailer

which term describes when a company changes an existing product/promotion to better suit the characteristics of another country?

• adaptation

• customization

• globalization

• protectionism

what is the establishment of a business in a foreign country called?

• mini-national

• joint venture

• contract manufacturing

• foreign direct investment

the makeup brand maybelline can be purchased at walmart, target, kroger, walgreens, and other convenient stores. which level of distribution intensity is maybelline using?

• direct

• exclusive

• instensive

• selective

which term describes the use of the same promotions and selling the same product in all countries?

• adaptation

• globalization

• customization

• personalization

Which of the following is both the most expensive and fastest method of shipping?

• boat

• plane

• train

  
  

• truck