Graphic Arts Exam Review

What is the primary reason fashion sketches use exaggerated proportions?

• To make the designs easier to replicate in production.

• To emphasize elegance and the movement of clothing.

• To ensure the sketches fit industry-standard templates.

• To align with the physical measurements of models.

Which of the following is NOT typically a focus of a fashion design sketch?

• Precise fabric texture details.

• Fluidity and movement.

• Vibrant color schemes.

• Bold expressive lines.

Which principle is most important when choosing typography for a T-shirt design?

• Using as many fonts as possible.

• Selecting bold, readable fonts.

• Choosing fonts with intricate details.

• Avoiding fonts in school colors.

A student designs a T-shirt featuring Bonnabel High School’s mascot and colors. Which of the following best represents the purpose of this design?

• To express personal artistic style.

• To create a design unrelated to school spirit.

• To showcase school pride and identity.

• To experiment with random color schemes.

What is the primary function of the “Promotion” component in the 4 P’s?

• Deciding the physical design of the product.

• Determining where customers can buy the product.

• Informing potential customers about the product.

• Calculating the cost of manufacturing.

A shoe ad states, “Only 10 pairs left!” Which persuasive technique is the ad using?

• Logical appeal

• Social proof

• Emotional appeal

• Scarcity

Which of the following is an example of emotional appeal?

• A chart showing energy efficiency statistics.

• A commercial featuring a family enjoying a holiday meal.

• An influencer endorsing a product on social media.

• An ad offering a limited-time discount.

Which element of storytelling introduces the characters and setting in an ad?

• Climax

• Exposition

• Conflict

• Resolution

A storyboard includes a frame showing a character solving a problem, followed by a call to action. What narrative element does this frame represent?

• Conflict

• Exposition

• Climax

• Falling Action

What is the primary goal of a media plan?

• To reduce the cost of advertising.

• To guarantee the ad reaches a specific audience.

• To maximize the number of ads published.

• To eliminate less effective advertising channels.