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Marketing Strategy Quiz: Chapter 12

Authored by Saleh Mahdy

Business

11th Grade

Used 2+ times

Marketing Strategy Quiz: Chapter 12
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of consumer product?

Raw materials

Convenience product

Processed materials

Industrial service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a trademark?

A common product

A legal name

A brand legally protected from use by others

A product with no brand name

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a business product?

Shampoo

Processed material

Luxury watch

T-shirt

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product is classified as accessory equipment?

Wheat

Factory machine

Laptop

Raw cotton

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the product development process?

Idea generation

Product launch

Branding

Test marketing

6.

MATCH QUESTION

2 mins • 1 pt

Match the item with its correct category. Write the letter of the correct answer.

Raw material

Printer

Industrial service

Hotel maintenance

Accessory equipment

Car tires

Processed material

Raw cotton

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

A product with no brand name and simple packaging is called a ________ product.

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