
Marketing Strategy Quiz: Chapter 12
Quiz
•
Business
•
11th Grade
•
Practice Problem
•
Hard
Saleh Mahdy
Used 2+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a type of consumer product?
Raw materials
Convenience product
Processed materials
Industrial service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a trademark?
A common product
A legal name
A brand legally protected from use by others
A product with no brand name
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a business product?
Shampoo
Processed material
Luxury watch
T-shirt
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product is classified as accessory equipment?
Wheat
Factory machine
Laptop
Raw cotton
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not part of the product development process?
Idea generation
Product launch
Branding
Test marketing
6.
MATCH QUESTION
2 mins • 1 pt
Match the item with its correct category. Write the letter of the correct answer.
Raw material
Car tires
Industrial service
Hotel maintenance
Accessory equipment
Printer
Processed material
Raw cotton
7.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
A product with no brand name and simple packaging is called a ________ product.
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