Marketing Strategy Quiz: Chapter 12

Which of the following is a type of consumer product?

• Raw materials

• Convenience product

• Processed materials

• Industrial service

What is a trademark?

• A common product

• A legal name

• A brand legally protected from use by others

• A product with no brand name

Which of the following is a business product?

• Shampoo

• Processed material

• Luxury watch

• T-shirt

Which product is classified as accessory equipment?

• Wheat

• Factory machine

• Laptop

• Raw cotton

Which of the following is not part of the product development process?

• Idea generation

• Product launch

• Branding

• Test marketing

Match the item with its correct category. Write the letter of the correct answer.

• Accessory equipment

• Car tires

• Industrial service

• Raw cotton

• Processed material

• Printer

• Raw material

• Hotel maintenance

A product with no brand name and simple packaging is called a ________ product.

A brand that is registered and protected legally is called a ________.

List the three types of consumer products and give one example for each.

What is the difference between consumer products and business products?