INFO 2306 Chapter 9

What is another name for Enterprise Systems?

• Enterprise Resource Planning (ERP) systems

• Business Intelligence (BI) systems

• Customer Relationship Management (CRM) systems

• Supply Chain Management (SCM) systems

What do enterprise systems collect data from?

• Only the finance department

• All divisions of the firm

• External suppliers only

• Only the sales department

Which of the following is NOT a function of enterprise software?

• Sales and marketing

• Social media management

• Human resources

• Finance and accounting

What is the primary goal of supply chain management systems?

• To coordinate planning, production, and logistics

• To increase employee satisfaction

• To enhance marketing strategies

• To manage customer relationships

What does the bullwhip effect refer to?

• Distortion of product demand information

• A technique for managing supply chain risks

• A strategy for reducing inventory

• A method for improving customer service

What is a just-in-time strategy?

• Components arrive as needed

• Producing goods in advance

• Stockpiling inventory

• Shipping products before they are manufactured

What is the purpose of supply chain execution systems?

• To develop financial reports

• To manage product flow through distribution centers

• To create marketing campaigns

• To analyze customer data

What is a key benefit of customer relationship management (CRM) systems?

• Decreased sales revenue

• Increased operational costs

• Reduced customer satisfaction

• Consolidation of customer data

What does operational CRM focus on?

• Customer-facing applications

• Data analysis

• Supply chain logistics

• Financial reporting

What is the churn rate?

• The rate of product returns

• The number of customers who stop using a service

• The total sales revenue

• The speed of product delivery