Individualism vs collectivism Studies Quiz

What was the main aim of Berry's 1967 study?

• To investigate intelligence across different cultures

• To test obedience to authority

• To investigate conformity across individualistic and collectivist cultures

• To explore cultural differences in memory

Which three groups did Berry study?

• Inuit, Zulu, Japanese

• Temne, Inuit, Scots

• Canadians, Chinese, Americans

• Masai, Inuit, French

Berry's study- How many participants were in each cultural group approximately?

• 30

• 60

• 90

• 120

Berry's study- What type of task were participants asked to do?

• Memory recall

• Matching lines

• Solving puzzles

• Sorting pictures

Berry's study- What was the dependent variable in the study?

• Number of correct answers

• Time taken to answer

• Number of lines away from the correct line

• Number of cultural traits identified

Berry's study- What was the purpose of the third trial's “hint”?

• To test intelligence

• To encourage cheating

• To prime cultural identity

• To reward accuracy

Berry's study- Which culture showed the highest rate of conformity?

• Inuit

• Temne

• Scots

• Canadians

Berry's study- Which culture showed the lowest rate of conformity?

• Scots

• Temne

• Inuit

• French

Berry's study- What was the reasoning behind Temne’s higher conformity levels?

• They were less educated

• They are hunters

• Their collectivist culture requires coordination for rice farming

• They feared punishment

Berry's study- Why did the Inuit show less conformity?

• They were isolated from others

• Their individualistic culture values independence

• They had fewer trials

• They misunderstood the task