consumer Behaviour

1. Which of the following is not a factor influencing consumer behaviour?
   
   
   
   
   

• 1. A) Cultural

• 1. B) Social

• 1. C) Economic

• 1. D) Natural disasters

1. The study of consumer behaviour helps marketers to:
   
   
   

• 1. A) Predict production costs

• 1. B) Design better promotional strategies

• 1. C) Lower the taxation

• 1. D) Eliminate competition

5. One of the major changes in consumer behaviour in the digital age is:
   
   

• 5. A) Buying only from retail stores

• 5. B) Ignoring brand names

• 5. C) Shopping online and reading product reviews
     

• 5. D) Relying solely on newspaper ads

5. Today’s consumers are more:
   
   
   

• 5. A) Passive

• 5. B) Brand-loyal

• 5. C) Informed and empowered

• 5. D) Price-indifferent

5. Which of the following is a modern trend in consumer behaviour?
   
   

• 5. A) Mass marketing

• 5. B) Globalization of consumer choices

• 5. C) Lack of awareness

• 5. D) Ignoring environmental concerns

5. Increased use of social media by consumers reflects:
   
   
   

• 5. A) Changing demographics

• 5. B) Digital consumerism

• 5. C) Decline in consumer rights

• 5. D) Government control

9. Segmenting a market based on age, gender, income is called:
   

• 9. A) Psychographic segmentation

• 9. B) Geographic segmentation

• 9. C) Demographic segmentation

• 9. D) Behavioural segmentation

13. Consumerism is primarily concerned with:
    

• 13. A) Profit maximization

• 13. B) Increasing market size

• 13. C) Protecting consumer rights and welfare

• 13. D) Encouraging mass production

13. The basic objective of consumerism is:
    
    

• 13. A) To promote monopoly

• 13. B) To reduce competition

• 13. C) To create an informed and responsible consumer

• 13. D) To increase product prices

17. Maslow’s hierarchy of needs begins with:
    
    

• 17. A) Self-actualization needs

• 17. B) Esteem needs

• 17. C) Safety needs

• 17. D) Physiological needs