Business of Retail Credentialing TEST Prep (Part 2)

Rick pours a pile of postcards, letters, and flyers onto the associate's counter from the company's corporate office. He complains of receiving too much junk mail. He wants to be removed from the company's mailing list. What should the associate do?

• Toss the mail in the trash and tell Rick, "It is all taken care of!"

• Suggest that Rick contact customer service/marketing department and ask that his name e removed from their mailing lists.

• Take Rick's contact information and contact marketing for removal of his address.

• Suggest that Rick move and leave no forwarding address.

An associate left a pallet with merchandise in front of one of the stockroom's emergency doors and said he'll be back in 10 minutes. Could this be a potential hazard?

• No - Customers don't have access to the stockroom, so they won't be using this door anyway.

• Maybe - Emergency doors need to fully accessible. However, the store has other emergency exits that can be used in case of emergency.

• Yes - If there is a fire in the store, that exit would be completely blocked.

• No - It is very unlikely that an emergency will occur in the next 10 minutes.

Which component is usually the first one in a distribution channel?

• Manufacturer

• Retailer

• Customer

• Wholesaler

A customer's child slips and falls. The child gets a scratch on the elbow, but appears to be otherwise unhurt. What should the employees do FIRST?

• Ask the parent if the child is okay

• Call the paramedics

• Contact the company lawyer

• Notify the store manager

Which of the following is an example that could help a business get the most positive customer feedback?

• Maintain inventory of popular items

• Offer a wide variety of low to mid quality products

• Carry a large selection of all products

• Stocks high quality products

An associate responsible for training sees a new employee leave a jewelry case unlocked. The new employee then leaves the area to help a customer. What should the associate responsible for training do FIRST?

• Watch the case to make sure customers do open it.

• Lock the case immediately.

• Alert the manager about the problem.

• Remind the new employee to lock the case.

A sales associate in a music store overhears a customer say that it is confusing to try to find things in the store. What should the sales associate do?

• Mention the comment to store management and suggest they install more storage.

• Tell store management that additional personnel should be assigned to assist customers.

• Disregard the customer's complaint and leave it up to the company to make improvements to the store.

• Finish your assigned tasks on the sales floor, and listen for other customer complaints.

A spa wants to grow its clientele, so they created a friends and family discount package.

Which marketing technique was used?

• Advertising

• Sales promotion

• Influencer marketing

• Direct marketing

An independent pharmacy wants to increase the average customer spend from $14 to $20. What would be the BEST strategy to reach that goal?

• Put a SALE sign in the window.

• Increase the number of markdown products.

• Offer several items to buy together for a discounted price.

• Increase the prices of best seller items.

The shoe sales associate suggests shoe cleaner, socks and shoe laces to go along with the new athletic shoes the customer is purchasing. This is an example of:

• Cross selling

• Up Selling

• Visual Merchandising

• Cold Calling