MKT208c-Review MOOC 1

What is the difference between social networks at the top of the social pyramid and virtual communities at the bottom of it?

• a.Social networks are more popular, so they are at the top of the social pyramid.

• b.Virtual communities are much larger than social networks like Facebook and RenRen.

• c.Social networks have shallow, quick conversations on a topic, whereas virtual communities have deeper and more long-term discussions of a topic

• d.Social networks are where people connect with people and virtual communities are where people connect with companies

Which of the following are the 4 C’s of Social?

• Content, Connecting, Community & Curating

• Communications, Concentration, Concurrence & Curating

• Content, Community, Concentration & Communications

• Communications, Community, Content & Concurrence

In Judy Franks’ interview, she discusses Five Global Truths That Make Sense of a Messy Media World. Which of the following is a truth she noted?

• Selection: Heavy users of certain media tend to be light users of others

• Linear: Content travels from Point A to Point B with limited disruption

• Circuits: Media circuits are now open and in the hands of engaged consumers

• Certainty: Every medium has a specific function/utility with limited overlap

Which of the following principles will help you succeed in managing change in social? Check all that apply. (This question has multiple answers)

• Add new sites immediately to catch any potential buzz

• Focus only on sites containing your high-value markets

• Only add sites when they are popular to your target audiences

• Classify sites by their function

Which of the following are true of passion communities?

• Passion communities address an internal need of ours, and we seek them because we want to.

• Passion communities are a temporary need and we grow out of them quickly

• People join passion communities to learn from experts who have been there before.

• People are driven to passion communities by life events such as retirement or getting married.

As an organization, what is important when we want to engage a trigger event community?

• We need to encourage peer-to-peer discussions to let members talk to each other.

• These communities are on a mission and want to hear from experts who have the solutions they need

• We need to always keep up with the current trends and quickly provide them to our members.

• These communities have permanent members who will always want to talk about the newest trends and community gossip.

What is the least effective way to train ChatGPT mentioned in the lesson?

• Using competitor content

• Using a training app

• Pasting full article text

• Simply loading a website URL

How can ChatGPT mimic your writing style more accurately?

• Use slang in the prompt

• Tell it to “sound professional”

• Feed it a sample of your writing and say, “This is written in my voice.”

What is the main purpose of the first way to train ChatGPT as a business or marketing expert?

• To ask ChatGPT to write a complete marketing plan automatically

• To assign ChatGPT a specific expert role and ask for advice targeted to a specific industry and audience

• To use ChatGPT only for social media posts

• To make ChatGPT only respond with short answers

What is the main benefit of training ChatGPT to ask questions before answering?

• It helps ChatGPT generate longer answers

• It ensures ChatGPT gives answers without understanding the question

• It helps zone in on what the questioner is really seeking, making answers more accurate and useful

• It makes ChatGPT more entertaining