Chapter09

What is the primary advantage of e-commerce for retail businesses?

• Reduces the need for physical stores

• Provides real-time customer feedback

• Enables 24/7 accessibility and global reach

• Eliminates the need for any marketing efforts

Which of the following is a major challenge faced by e-commerce retailers?

• Increased product variety

• Managing logistics and fulfillment

• Inability to use digital marketing

• Lack of customer engagement

How does personalized shopping experiences impact e-commerce retail?

• It increases bounce rates

• It improves customer satisfaction

• It decreases website traffic

• It makes the website look cluttered

Why is search engine optimization (SEO) important for e-commerce websites?

• It increases website load time

• It helps the website rank higher

• It limits the number of products displayed

• It reduces the need for online advertising

What is the role of an e-commerce platform in retail?

• It acts as a physical store for customers

• It manages all the website content and payment processing

• It tracks inventory in a warehouse

• It provides advertising services only

Which of the following is an example of a B2C (business-to-consumer) e-commerce model?

• Alibaba

• Amazon

• eBay

• Uber

How does dropshipping work in e-commerce retail?

• Retailers manufacture and stock all products themselves

• The retailer acts as a middleman between the customer and a supplier, without holding inventory

• Retailers use their own distribution centers to ship products

• Retailers provide only digital products

What is the key advantage of offering multiple payment options in e-commerce?

• It increases website speed

• It limits the types of customers that can purchase products

• It allows customers to choose their preferred method

• It reduces the need for customer service

Which of the following is a strategy used to build customer trust in e-commerce services?

• Offering only one payment option

• Providing clear and transparent return policies

• Restricting customer feedback

• Limiting product details

Which e-commerce business model involves selling products or services to other businesses?

• B2B (Business-to-Business)

• B2C (Business-to-Consumer)

• C2C (Consumer-to-Consumer)

• C2B (Consumer-to-Business)