Chap 2

What is the marketing environment?

• Internal activities that support the finance department

• A set of tools used to promote products

• External forces that affect the marketing management's ability to serve customers

• Online platforms for selling products

Which of the following is NOT a way to classify the marketing environment?

• Geographical scope

• Type of product

• Business boundaries

• Level of influence

What are the two main types of marketing environments based on influence?

• Urban and Rural

• Business and Consumer

• Micro and Macro

• Local and Global

Which of the following is a part of the micro environment?

• Demographics

• Economic conditions

• Company

• Cultural trends

How do the departments of the company affect marketing?

• They enhance customer loyalty

• They provide technical support to customers

• Their resources and activities impact marketing operations

• They adjust pricing

Which issue is most likely to occur due to problems with the supplier?

• Customer complaints about advertising

• Price increase due to material shortages

• Weak brand

• Crowded distribution channels

Which of the following is NOT a type of marketing intermediary?

• Reseller

• Physical distribution company

• Research & development company

• Financial intermediary

Which of the following is a brand competitor?

• Pepsi vs Coca-Cola

• Tea vs Coffee

• Water vs Soda

• Fast food vs Food

What is the definition of 'the public'?

• Customers evaluating products online

• Competitors in the same industry

• A group with an interest or influence on the organization's goals

• Social media influencers

Which public influences a company's ability to receive funding?

• Local public

• Financial public

• Media public

• Government public