Customer Relationship Management (CRM) Quiz

Customer Relationship Management (CRM) Quiz

10 Qs

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Customer Relationship Management (CRM) Quiz

Customer Relationship Management (CRM) Quiz

Assessment

Quiz

others

Practice Problem

Hard

Created by

Kiran BUDHRANI BUDHRANI

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CRM primarily focus on?

Recruiting sales staff
Building and maintaining profitable customer relationships
Reducing marketing expenses
Creating product advertisements

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 'customer lifetime value' in CRM?

The total number of customers a company has
The value of all purchases a customer makes over their lifetime of patronage
The annual revenue generated by customers
The cost of acquiring a new customer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a characteristic of CRM?

Customer-oriented approach
Creating value for the company
Using information technology
Completely eliminating customer complaints

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key objective of CRM in attracting new customers?

Reducing marketing budgets
Understanding target customers' needs
Eliminating competition
Standardizing product offerings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is retaining existing customers considered financially important?

Existing customers are always cheaper
It costs more to attract new customers than to retain existing ones
New customers always generate more revenue
Existing customers never switch to competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does information technology play in CRM?

To completely automate customer interactions
To record and store customer information
To replace human customer service
To generate random marketing strategies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of a loyalty program?

To increase customer acquisition costs
To make it more difficult for customers to switch brands
To reduce product quality
To eliminate customer interactions

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