
Crisis Communication Quiz
Authored by Anna Anna
Social Studies
University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three characteristics of a crisis according to Hermann (1963)?
Surprise, uncertainty, resolution
Urgency, duration, visibility
Surprise, threat, need for a short response time
Reputational risk, media coverage, panic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an intentional crisis?
Economic downturn
Product failure
Hostile takeover
Natural disaster
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Unintentional crises include all of the following except:
Sabotage
Disease outbreaks
Product failure
Natural disasters
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of crisis communication?
Assign blame to responsible parties
Limit stakeholder involvement
Protect reputation and maintain public trust
Generate social media attention
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Seeger, Sellnow & Ulmer (1998), a crisis is defined as:
A repeated and expected issue
A public relations problem
A specific, unexpected and non-routine event causing high uncertainty
A conflict between stakeholders
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following groups is considered a key stakeholder in a crisis?
Delivery services
Fans of competitors
Journalists
Potential collaborators
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What mistake did United Airlines make in their initial response to the 2017 crisis?
They used informal language
They blamed law enforcement's delayed response
They showed no empathy and responded too late
They took full responsibility immediately
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