Chap 2 (P3)

One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?

• True

• False

The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is sales growth.

• True

• False

You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.

• True

• False

You should always approach the writing of a business message with the thought, What's in it for me?, which encourages you to focus on how you will benefit by sending the message.

• True

• False

Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

• True

• False

A written report is a richer communication medium than a face-to-face conversation because a report can be revisited and revised if necessary.

• True

• False

An important factor affecting channel choice is the importance of the message.

• True

• False

Using the 'you' view is an effective way for writers to avoid taking on blame in business messages.

• True

• False

Empathy, which increases the likelihood of a successful message, occurs when writers put themselves in the audience's shoes when creating the message.

• True

• False

The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full payment.

• True

• False