Chapter 12 marketing

What is retailing?

• The process of selling products in bulk to businesses

• The process of selling products or services directly to final consumers for personal use

• The distribution of products through wholesalers to retailers

• The process of manufacturing products in large quantities

What is the primary feature of wholesaling?

• Selling goods in small quantities to final consumers

• Selling goods in large quantities to retailers and businesses

• Offering higher prices per unit than retail

• Direct selling to consumers through physical stores

Corporate chains are able to achieve which of the following?

• Higher operational costs per unit

• Economies of scale by operating multiple stores

• Greater specialization in niche markets

• Lower advertising expenses

Specialty shops typically:

• Offer a wide variety of unrelated products

• Focus on a narrow, specialized range of products

• Sell products only in bulk to retailers

• Operate primarily online and not through physical stores

The mass-merchandising concept applies to retailers that:

• Offer low prices to attract larger customer bases and increase turnover

• Specialize in high-end luxury goods

• Sell products in small quantities to final consumers

• Focus on personalized, exclusive services

What is one advantage of online retailing over physical stores?

• Limited product assortment

• Operating hours restricted to specific times of day

• Ability to reach customers 24/7 and across wider geographic areas

• Higher operational costs

A hypermarket is best described as:

• A small store focusing on a single product line

• A very large store offering a variety of goods, including food, clothing, and electronics

• A physical store offering only limited-time discounts

• A store that sells high-end fashion items only

Vending machines are an example of:

• Nonstore retailing

• Traditional department stores

• Online retail platforms

• Franchise stores

What is social commerce?

• The process of selling products exclusively through physical stores

• Shopping through social media platforms, with transactions completed within the platform

• The practice of offering personalized services in-store

• Retailing through a mix of physical and online stores

Which of the following is not an example of nonstore retailing?

• Online shopping

• Direct selling through door-to-door services

• Shopping in a physical department store

• Vending machines