Data Collection, Analysis, Design, Prototyping and Construction

What is the main purpose of conducting a pilot study before the actual data gathering process?

• To reduce the number of participants

• To test the feasibility of methods and tools

• To collect actual data for final analysis

• To replace the need for triangulation

Which of the following best describes triangulation of data?

• Using structured and unstructured interviews

• Gathering data from various sources, times, or people

• Recording the same interview using video and audio

• Asking peers to comment on the study

In the context of participant relationship, which document is essential for ethical data collection?

• Literature review

• Confidentiality agreement

• Informed consent form

• Research proposal

Which data gathering technique is best suited for understanding user behavior in a natural setting?

• Group interviews

• Structured questionnaire

• Field observation

• Usability testing

What is one advantage of using questionnaires over interviews?

• They can be distributed to a larger population

• They generate more qualitative data

• They allow for more control over participants

• They require no planning or ethical clearance

Which of the following interview types allows the least amount of flexibility for the interviewer?

• Semi-structured interview

• Unstructured interview

• Focus group

• Structured interview

What is usually the first step in any kind of data analysis?

• Performing a regression test

• Creating a presentation slide

• Making initial observations or reactions to data

• Writing the research report

In qualitative analysis, what type of data is commonly analysed?

• Blood pressure readings

• Survey scales from 1 to 10

• Interview quotes and descriptions

• Revenue growth data

Which of the following statements is TRUE about qualitative and quantitative data?

• Only qualitative data can be visualized

• Quantitative data cannot be gathered through interviews

• Qualitative data often captures emotions and context

• Quantitative data is always better than qualitative

Why is it important to align the type of data analysis with the data gathering technique?

• To make the report visually attractive

• To avoid legal problems

• To ensure validity and relevance of findings

• To impress academic reviewers