Consumer Markets and Buying Behavior

What is an example of complex buying behavior?

• Buying bread every day
  

• Buying a new car

• Changing the flavor of a soda

• Buying toothpaste

Which factor influences buying based on traditions and values?

• Culture

• Psychological

• Situational

• Evaluation

Which step in the decision process happens when a person compares brands and prices?

• Need recognition
  

• Purchase decision

• Evaluation of options

• Post-purchase behavior

What is an example of habitual buying behavior?

• Buying a refrigerator

• Buying the same brand of bread

• Trying a new flavor of chips

• Buying a birthday gift

Why is ethics important for companies?

• Because it lowers product prices
  

• Because it makes people buy faster

• Because consumers prefer responsible companies

• Because it avoids the need for advertising

Who can influence your buying decisions through social factors?

• Friends and family
  

• Weather

• Your emotions

• Advertising only

What do ethical consumers care about?

• How many colors a product has

• If a company respects workers and the planet

• If a product is cheap only

• If the brand name is long

What is one personal factor that affects consumer behavior?

• The store music

• The color of the product

• A person’s age or job
  

• The product label