Analisis SWOT dan Jualan

What is the meaning of 'SWOT analysis'?

• Profit calculation technique

• Internal assessment only

• Study of strengths, weaknesses, opportunities, and threats

• Product price list

Which of the following is a strength factor in SWOT?

• Store understaffed

• Quality products and reasonable prices

• Competition from large supermarkets

• High operating costs

Which statement shows an example of opportunity in SWOT analysis?

• No budget for promotion

• Increase in eco-friendly product trends

• Staff not skilled in selling

• Customers giving negative reviews

Threats in SWOT analysis refer to:

• Internal financial problems

• Unskilled staff using machines

• External factors like competitors and economy

• Product not in sufficient stock

The purpose of the sales performance report is to:

• Make daily calculations

• See employee profits

• Evaluate the success of sales strategies

• Set new prices

What is an example of positive customer feedback?

• Complaints about rude staff

• Repeat purchases and giving praise

• Products delivered late

• Prices too high

The following are main sales sources, EXCEPT:

• Physical stores

• TikTok Shop

• Shopee

• Company financial reports

What strategy can be used to increase online sales?

• Keeping stock in the warehouse

• Training staff to bake

• Using social media and influencers

• Adding CCTV

What is the purpose of training the sales team?

• So they can bake their own cakes

• Increase the number of loyal customers

• Improve selling skills

• Reduce promotions

Customer membership cards can help in:

• Lowering prices

• Reducing profits

• Attracting competitors

• Increasing customer loyalty