E-commerce 2025 06 13

Which of the following is false about ecommerce?

• Available anywhere, anytime

• Operates according to universal standards

• Is not interactive

• Offers global reach

Answer explanation

The statement 'Is not interactive' is false because ecommerce platforms often include features like customer reviews, live chats, and personalized recommendations, making them highly interactive.

Which of the following is not one of the customer relationship building.

• E-commerce is a powerful tool for customer relationship building

• E-commerce can help to reduce costs.

• E-commerce increases the net cost per contact

• E-commerce offers greater flexibility in meeting customer needs.

Answer explanation

The statement 'E-commerce increases the net cost per contact' is not related to customer relationship building, as effective relationship strategies typically aim to reduce costs and enhance customer engagement.

In the e-commerce sector, a physical store or building is called a:

• Brick facility

• Brick and steel facility

• Brick storefront

• Brick and mortar facility

Answer explanation

In e-commerce, a physical store is commonly referred to as a 'brick and mortar facility.' This term emphasizes the physical presence of the store, distinguishing it from online-only businesses.

Which of these is an example of B2C transaction?

• A consumer buys a computer from his brother

• Newegg.com buys computers from Lenovo.

• A consumer buys a computer from newegge.com

• Newegg.com buys an individual made himself.

Answer explanation

A B2C (Business to Consumer) transaction occurs when a business sells products directly to consumers. In this case, a consumer buying a computer from newegge.com exemplifies this, as newegge.com is a business selling to an individual.

What type of commerce occurs when a business sells its products over the Internet to other businesses?

• B2B

• B2C

• C2B

• Enterprise Ecommerce

Answer explanation

B2B, or business-to-business commerce, occurs when one business sells products or services to another business over the Internet. This distinguishes it from B2C (business-to-consumer) and other types.

What is an arrangement made between ecommerce sites that direct users from one site to other?

• Spam

• Viral marketing

• Affiliate program

• None

Answer explanation

An affiliate program is a marketing arrangement where ecommerce sites direct users to each other, allowing them to earn commissions on sales generated through referrals. This is the correct choice.

The set of marketing tools that the firm uses to pursue its marketing objectives in the target market is called

• Customer mix

• Competitor mix

• Marketing mix

• All

Answer explanation

The correct answer is 'Marketing mix', which refers to the set of tools a firm uses to achieve its marketing objectives in the target market. This includes product, price, place, and promotion strategies.

Digital products are best suited for B2C ecommerce because they:

• Are commodity like products

• Can be mass-customized and personalized

• Can be delivered at the time of purchased

• All of the above

Answer explanation

Digital products are ideal for B2C ecommerce as they can be treated as commodities, allow for mass customization, and can be delivered instantly upon purchase, making 'All of the above' the correct choice.

The best products to sell in B2C ecommerce are:

• Small products

• Digital products

• Specialty products

• Fresh products

Answer explanation

Digital products are ideal for B2C ecommerce as they have low overhead costs, no shipping issues, and can be delivered instantly, making them highly appealing to consumers.

Which of the following forces are fueling e-commerce?

• Economic forces

• Technology forces

• Market forces

• All of the above

Answer explanation

E-commerce is driven by economic forces (consumer spending), technology forces (advancements in online platforms), and market forces (changing consumer preferences). Therefore, the correct answer is 'All of the above'.