Exploring Internal and Interactive Marketing

What is internal marketing?

• Employee training programs unrelated to company values

• Internal marketing is the practice of marketing a company's products and values to its employees.

• Promotional campaigns for product launches

• Marketing strategies aimed at external customers

Why is employee involvement important in marketing?

• Employee involvement is only necessary for HR decisions.

• Employee involvement has no impact on customer satisfaction.

• Employee involvement is primarily for internal communication.

• Employee involvement is crucial in marketing as it drives innovation, improves customer insights, and enhances brand messaging.

How can we communicate effectively within a company?

• Establish clear communication channels and encourage open dialogue.

• Implement strict hierarchies for all discussions.

• Encourage gossip among employees.

• Limit communication to emails only.

What is digital interactive marketing?

• A strategy focused solely on one-way communication with consumers.

• A method of marketing that only uses print media.

• Digital interactive marketing is a marketing approach that engages consumers through interactive digital channels, facilitating two-way communication.

• A type of marketing that avoids digital channels altogether.

How can we get feedback from customers?

• Use surveys, feedback forms, interviews, social media, and follow-up emails.

• Ignore customer opinions

• Ask employees for feedback

• Only rely on sales data

What strategies can improve internal marketing?

• Outsource marketing efforts

• Increase advertising budget

• Enhance communication, foster engagement, align values, provide training, and recognize contributions.

• Limit employee feedback opportunities

What role do employees play in promoting a brand?

• Employees only focus on their tasks without brand involvement.

• Employees have no impact on customer perceptions of the brand.

• Employees are solely responsible for product development and not brand promotion.

• Employees promote a brand by embodying its values and engaging with customers.

Why is communication important in a team?

• Communication is crucial for collaboration, clarity, trust, conflict resolution, and decision-making in a team.

• Team members should work independently without communication.

• Communication is only necessary for large teams.

• Communication can lead to misunderstandings.

How does digital marketing engage customers?

• By focusing solely on social media presence.

• By using random advertisements and generic messages.

• By using targeted content and personalized communication.

• By relying on traditional marketing methods without digital tools.

What can we learn from customer feedback?

• We can learn about customer satisfaction, areas for improvement, and customer preferences.

• We can learn about product pricing strategies.

• We can learn about customer demographics.

• We can learn about competitor performance.