Cam Nat Enterprise: Customer Segmentation Strategies

Which of the following is NOT a common basis for market segmentation?

• Demographic

• Geographic

• Astrological

• Behavioural

What does demographic segmentation primarily focus on?

• Customers’ hobbies and interests

• Customers’ age, gender, income, and education

• Customers’ location

• Customers’ buying behaviour

Which of the following is an example of psychographic segmentation?

• Dividing customers by city

• Dividing customers by age group

• Dividing customers by lifestyle and values

• Dividing customers by purchase frequency

A company wants to target customers living within 10 miles of London. Which segmentation approach are they using?

• Demographic

• Geographic

• Psychographic

• Behavioural

Which of the following is a behavioural segmentation variable?

• Age

• Loyalty status

• Postcode

• Occupation

What is the main purpose of market segmentation?

• To increase the number of products

• To identify and target specific groups of customers

• To reduce advertising costs only

• To increase prices

Which of the following is NOT a demographic variable?

• Age

• Gender

• Marital status

• Brand loyalty

If a business targets customers who prefer eco-friendly products, which segmentation method are they using?

• Demographic

• Psychographic

• Geographic

• Behavioural

Which of the following best describes geographic segmentation?

• Dividing the market based on personality traits

• Dividing the market based on where customers live

• Dividing the market based on age and gender

• Dividing the market based on spending habits

A company notices that customers in Scotland prefer different products than those in Wales. What type of segmentation is this?

• Demographic

• Geographic

• Psychographic

• Behavioural