GUESTS

In what scenario would the 'Merchandise Approach' be more effective than the 'Social Approach'?

• ·    When the customer seems uninterested

• When the customer is browsing specific items

• When starting a casual conversation

• When assisting at the payment counter

Which two elements must be combined when presenting a product using the FAB method? ( select 1 option)

• Greeting and Farewell

• Feature and Benefit

• Need and Feedback

• Style and Personality

How can staff identify a 'Goal in Mind' customer?

• They ignore the staff

• They smile and engage in conversation

• They express what they want clearly

• They ask for general advice

What type of question would help identify the customer’s style personality rather than functional needs?

• What items do you store in your bag?

• Will you be wearing this for long periods?

• What is your preferred style?

• What features are important to you?

What is the primary difference between a Feature and a UPB?

• Feature is physical; UPB adds unique value to the customer

• Feature highlights uniqueness; UPB describes use

• Feature is emotional; UPB is factual

• There is no difference

What does it mean to cross-sell during the selling ceremony?

• Suggest products from a different brand

• Recommend unrelated items

• Recommend additional items that complement the purchase

• Offer a refund on returned goods

During the close of sale, what does the reminder to “remove protective film” serve?

• To ensure proper product care and satisfaction

• To help customer test the item

• To avoid allergic reactions

• To assist in payment process

. What must be checked for the product before finalising the sale?

• Product color, type, and code

• Strap, box size & color, and side

• Discount tags and expiry

• Availability of staff

Why is it important to encourage return visits at the end of the service?

• To build long-term loyalty

• To increase membership sign-ups

• To complete the transaction

• To upsell products

What benefit does the padded lining feature offer in footwear?

• Improved ventilation

• Aesthetic appeal

• Cushioned comfort for feet

• Water resistance