Thương mại điện tử chap 2

1) ________ and ________ are typically the most easily identifiable aspects of a company's business model.

• Market strategy; market opportunity
• Value proposition; revenue model
• Competitive advantage; competitive environment
• Revenue model; market opportunity

2) Which of the following uses a subscription revenue model for books?

• Spotify
• Amazon Kindle Unlimited
• Rhapsody
• Pandora

3) Which element of the business model addresses what a firm provides that other firms do not and cannot?

• competitive environment
• competitive advantage
• market strategy
• value proposition

4) Which element of the business model refers to the presence of substitute products in the market?

• value proposition
• competitive environment
• competitive advantage
• market opportunity

5) Which of the following are Amazon's primary value propositions?

• personalization and customization
• selection and convenience
• reduction of price discovery cost
• management of product delivery

6) A firm's ________ describes how a firm will produce a superior return on invested capital.

• value proposition
• revenue model
• market strategy
• competitive advantage

7) Which of the following does not use a subscription revenue model?

• Apple Music
• eHarmony
• Ancestry
• Twitter

8) Stickiness is an important attribute for which of the following revenue models?

• advertising revenue model
• subscription revenue model
• transaction fee revenue model
• affiliate revenue model

9) Which of the following companies uses a transaction fee revenue model?

• Yahoo
• E*Trade
• Twitter
• Birchbox

10) Which of the following is an example of the affiliate revenue model?

• Scribd
• eBay
• L.L. Bean
• MyPoints