Thương mại điện tử chap 4

Which of the following is a simple but powerful method for strategizing about a business?

• benchmarking
• SLDC
• SWOT analysis
• DevOps

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

• increased dramatically
• increased moderately
• decreased dramatically
• decreased slightly

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

• website
• e-mail
• social media
• offline media

What are the two most important management challenges in building a successful e-commerce presence?

• developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
• having an accurate understanding of your business environment and an achievable business plan
• building a team with the right skill sets and closely managing the development process
• identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

In order from beginning to end, the major steps in the SDLC are:

• systems analysis/planning; systems design; building the system; testing; and implementation.
• systems design; testing; building the system; and implementation.
• systems analysis/planning; systems design; building the system; implementation; and testing.
• systems analysis/planning; implementation; building the system; and testing.

________ are the types of information systems capabilities needed to meet business objectives.

• Information requirements
• System functionalities
• System design specifications
• Physical design specifications

Which of the following basic system functionalities is used to display goods on a website?

• product database
• digital catalog
• shopping cart system
• customer database system

Which system functionality must your website have to be able to personalize or customize a product for a client?

• an ad server
• a site tracking and reporting system
• an inventory management system
• customer on-site tracking

Which of the following are the two main components of a systems design?

• logical design and physical design
• behavioral design and technological design
• business objectives and technology requirements
• front-end systems and back-end systems

Which of the following helps you engage your customers in a conversation?

• shopping cart
• product database
• on-site blog
• site tracking and reporting system