TMĐT chap 2

TMĐT chap 2

University

60 Qs

quiz-placeholder

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TMĐT chap 2

TMĐT chap 2

Assessment

Quiz

English

University

Practice Problem

Easy

Created by

Đăng Nguyễn

Used 5+ times

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60 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

1) ___ and ___ are typically the most easily identifiable aspects of a company's business model.

A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Competitive advantage; competitive environment
D) Revenue model; market opportunity

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

2) Which of the following uses a subscription revenue model for books?

A) Spotify
B) Amazon Kindle Unlimited
C) Rhapsody
D) Pandora

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

3) Which element of the business model addresses what a firm provides that other firms do not and cannot?

A) competitive environment
B) competitive advantage
C) market strategy
D) value proposition

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

4) Which element of the business model refers to the presence of substitute products in the market?

A) value proposition
B) competitive environment
C) competitive advantage
D) market opportunity

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

5) Which of the following are Amazon's primary value propositions?

A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

6) A firm's ___ describes how a firm will produce a superior return on invested capital.

A) value proposition
B) revenue model
C) market strategy
D) competitive advantage

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

7) Which of the following does not use a subscription revenue model?

A) Apple Music
B) eHarmony
C) Ancestry
D) Twitter

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