True/False Questions on Product and Price

A product includes both tangible and intangible items.

• True

• False

Brand equity refers to the value of a company's physical assets only.

• True

• False

A brand mark is the spoken part of a brand, like names or numbers.

• True

• False

Packaging only serves to protect the product during transport.

• True

• False

Trademark protection applies only after official registration.

• True

• False

Branding helps generate repeat sales through customer satisfaction.

• True

• False

Private brands are owned by manufacturers.

• True

• False

The product life cycle includes stages from introduction to decline.

• True

• False

Test marketing is used to evaluate customer reaction in a real market setting.

• True

• False

Concept testing is usually conducted after the prototype has been built.

• True

• False