Desafíos del Marketing Internacional

A brand name can function as a legal property.

• True

• False

The value that customers obtain from a product is strongly influenced by the image of the country in which the product is manufactured.

• True

• False

All brand names of companies and products are composed of morphemes.

• True

• False

Developed nations usually have the most active counterfeiting markets.

• True

• False

The product life cycles are becoming shorter because companies are developing new products at an increasingly rapid pace.

• True

• False

A push strategy is a promotional strategy designed to pressure channel members to promote a product to end users.

• True

• False

A common example of a push strategy is creating consumer demand through direct marketing techniques.

• True

• False

Emerging markets typically have fewer forms of mass media to use in implementing a pull strategy.

• True

• False

A pull strategy is more appropriate when buyers show a high degree of loyalty to a particular brand.

• True

• False

Companies that standardize their advertising generally control the campaigns from the central office.

• True

• False