Desafíos del Marketing Internacional

Desafíos del Marketing Internacional

University

79 Qs

quiz-placeholder

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Desafíos del Marketing Internacional

Desafíos del Marketing Internacional

Assessment

Quiz

Science

University

Hard

Created by

ANA PALACIO

FREE Resource

79 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand name can function as a legal property.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The value that customers obtain from a product is strongly influenced by the image of the country in which the product is manufactured.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All brand names of companies and products are composed of morphemes.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Developed nations usually have the most active counterfeiting markets.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product life cycles are becoming shorter because companies are developing new products at an increasingly rapid pace.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A push strategy is a promotional strategy designed to pressure channel members to promote a product to end users.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A common example of a push strategy is creating consumer demand through direct marketing techniques.

True

False

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