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Chap 17

Authored by K62.FTU Ngô Thị Hồng Thơm

English

University

Used 4+ times

Chap 17
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52 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1) Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

many European consumers associate France and Italy, rather than the United States, with upscale fashions
its customary prices, especially for the German market, have been out of reach for its target market
it has refused to adjust products to fit the tastes and needs of local consumers
it has depended on self-service in its company-owned stores

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2) International marketing differs from domestic marketing in that ________.

marketing principles are different
consumers prefer domestically made merchandise
environmental variations require applying principles differently
low prices are a more important competitive factor in foreign markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3) In comparing international and domestic marketing, it is best to state that ________.

similar principles are at work
mass-market orientations are most effective
principles differ for product and price, but not for advertising
the differences between them can be studied through gap analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4) When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?

customer orientation
production orientation
sales orientation
strategic marketing orientation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5) All of the following are true about passive exports EXCEPT that ________.

companies adapt their products very little to foreign consumer preferences
companies frequently export only if they have excess capacity
companies generally quote higher prices on exports than on domestic sales
they refer to the filling of unsolicited requests from abroad

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6) Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.

promotional programs are identical in each country
consumer characteristics are similar
the product is a household item
the product has a low price relative to incomes

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7) Which of the following would be an example of a customer orientation in international marketing?

A cosmetics company bans animal testing of its products to gain goodwill.
A fruit company brands the bananas it sells in foreign and domestic markets.
A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.
A plastics manufacturer makes some components to the specifications of a foreign company.

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