Business Buyer Behavior Quiz

In which of the following ways is Boeing like most other large companies?

• It produces hundreds of products for a wide range of markets.

• It has an entertainment division.

• It has an investment division.

• Most of its business comes from final consumers.

• Most of its business comes from commercial and industrial customers.

As a purchasing agent, Benni Lopez buys goods and services for use in the production of products that are sold and supplied to others. Benni is involved in ________.

• consumer buying behavior

• postpurchase dissonance

• retail buyer behavior

• business buyer behavior

• interpretive business research

Business buying behavior refers to the buying behavior of organizations that buy all of the following EXCEPT ________.

• products for use in production of other products

• services for use in production of other services

• products purchased to resell to others

• products purchased to rent to others

• products purchased for personal consumption

In one way or another, most large companies sell to ________.

• consumers

• other organizations

• employees

• not-for-profit companies

• the service sector

When compared to consumer markets, business markets are ________.

• approximately the same

• smaller

• huge

• somewhat larger

• less complex

Which of the following is NOT a way that business and consumer markets differ?

• market structure and demand

• nature of the buying unit

• satisfaction of needs through purchases

• types of decisions

• decision processes

There are many sets of ________ purchases made for each set of ________ purchases.

• consumer; business

• tangible; intangible

• service; product

• business; consumer

• product; service

Which of the following is true about business marketers in comparison to consumer marketers?

• They deal with far fewer but far larger buyers.

• They deal with far more but far small buyers.

• They deal with a more elastic market.

• They deal with fewer demands in fluctuation.

• They deal with the same decision buying process.

Hewlett-Packard and Dell buy Intel microprocessor chips because consumers buy personal computers. This demonstrates an economic principle called ________.

• elastic demand

• fluctuating demand

• derived demand

• joint demand

• market demand

The Pure Drug Company produces insulin, a product with a very stable demand, even though the price has changed several times in the past two years. Insulin is a product with ________ demand.

• joint

• service

• inelastic

• elastic

• fluctuating