Consumerism and Marketing Quiz

What does consumerism mean?

• The act of saving money

• The belief in simple living

• The focus on buying and consuming goods

• The rejection of modern products

Choose the best synonym for materialism.

• Generosity

• Wealth-sharing

• Focus on possessions

• Nature appreciation

What does impulse buying refer to?

• Buying something after deep research

• Buying because of discounts

• Buying without planning

• Buying second-hand goods

She often ___________ when she’s stressed or upset.

What is the Vietnamese meaning of advertising fatigue?

• Chiến dịch tiếp thị

• Mua hàng giảm giá

• Sự mệt mỏi vì quảng cáo

• Chi tiêu thông minh

What does it mean to be obsessed with something?

• Interested in it casually

• Avoiding it completely

• Constantly thinking about it

• Learning about it once

Which of the following best describes brand loyalty?

• Buying random products

• Changing brands frequently

• Being committed to one brand

• Refusing to shop at all

Retail therapy means:

• Shopping for essentials

• Shopping as a way to feel better emotionally

• Working in a retail store

• Training staff in stores

Choose the Vietnamese equivalent of consumer behavior.

• Hành vi tiêu dùng

• Quảng cáo sai sự thật

• Chiến lược tiếp thị

• Hàng hóa cao cấp

Which one is an example of product placement?

• A car advertisement during a commercial break

• A brand shown in a movie scene

• A printed product catalog

• A customer review website